We have unique industry experience, strategic know-how and the strong relationships required to transform your brand into tomorrow’s market leader.

We collaborate closely with clients, providing the tailored advice necessary to achieve project goals with a level of service that is unmatched in our field.

Regional Product Registration

We are the only Dubai based agency in the United Arab Emirates that understands the complex process of authorising your brand and products within the region, navigating the rigorous registration regulations. In this modern and ever evolving market, policies and regulations shift rapidly. Neaumorinc communicates regularly with the assessment laboratory and the relevant government authorities to ensure an up to date understanding of any changes.

By working with us to forge a future for your brand, you will receive access to:

Cosmetics and Consumer Goods registration with Dubai Municipality (DM) and Emirates Standardization & Metrology Authority (ESMA)

Increased global reach and further success within the Luxury Cosmetic, Skincare and SPA Lifestyle industry


We combine first-hand experience of the luxury beauty and spa sector with an understanding of local market trends to reach your objectives. By also nurturing our solid business portfolio with the world’s leading retail and spa partners, we deliver value to your brand and increase your global presence.

Our expertise:

Importing/exporting of skincare, spa, beauty and lifestyle goods

Placing your products with our spa partners in the most coveted and prestigious destinations both regionally and globally

Management of every element of your account: from pitching your brand, negotiating terms and managing logistics


We create highly effective formulations to innovate using our knowledge of rarefied ingredients. When a formulation meets our standards of excellence, we deliver the product in exclusively designed packaging in accordance with your bespoke line.  Our end-to-end services includes:

Production & Manufacturing of skincare, cosmetics and lifestyle goods: We oversee all aspects of production using our on-site production facility

Concept development: We create unique formulations for our clients, producing both niche and small batch skin care and personal care products

Packaging: If you can dream it, we can make it, with our in-house design team specialized in packaging engineering, along with creating brand procedures MSDS sheets and customer technical guidelines


We use your criteria to create a brand experience that transcends your competition. As constant innovators, we create treatments for some of the best hotels and spas in the region. But, we don’t stop there. We teach and train the staff about the brand, develop manuals and supporting materials (treatment cards, spa menus, gift packaging, etc.). Neaumorinc’s continued support throughout your journey accelerates the growth of your business.

Steps along this journey include:

Product Development: Creating products for you through utilizing your brand goals and objectives

Brand Identity & Creative Direction: Developing innovative strategies for global brand expansion specializing in luxury cosmetics, skincare and SPA lifestyle goods, immersing ourselves in your brand’s culture to learn its essential principles and investing time in the discovery of your brand’s market and competitors

Sales/Marketing/Benchmarking: Delivering value to your business by establishing, and increasing your global market share

Protocol/Training Manuals/Collaterals: Generating all the support materials necessary for success

Neaumorinc has already successfully helped brands establish and develop using our expertise.

Kathryn Moore

Managing Director & Founder, Spa Connectors

Neaumorinc has an exceptional ability to build the reputation and overall demand of the brands they represent. Their industry and product knowledge is coupled with an innate ability to understand and predict future industry trends, all of which contribute to their ability to launch and grow a brand for sustained success. Shawna is a woman of integrity and high work ethic. Having experiences the quality of her work first hand, I would have no hesitation in recommending Neaumorinc.

Sammy Gharieni

CEO, Gharieni, Germany

It is always a pleasure to work with Neaumorinc. They possesses the perfect mix of innovative thinking, powerful networking skills and the knowledge to actualize projects, which makes the a reliable and precious partner.

Chichi McCarthy

Key Consultant, McKinsey & Company

[Neaumorinc’s] knowledge of the market is unrivalled. They are dynamic and focused, capable of dealing with huge amounts of information and delivering for their labels within challenging timeframes. Shawna is focused and proactive on anticipating issues and ensuring all her clients get that little bit extra beyond their expectations. Neaumorinc employs an incredibly smart, hard-working and flexible team of experts.

Riadh Bouaziz

CEO, RKF Luxury Linen, France

Shawna knows the Luxury Spa Industry like the back of her hand. Neaumorinc has the unique ability to cut through the predictable politics of any project, which means they always delivers on their final goal.

Ariane Jessamine-Herd

Deputy GM, Kasbah Tamadot Morocco

I would highly recommend Neaumorinc to any company looking for someone to quickly and efficiently tackle their brand development. Their wealth of experience enables them to understand very quickly what is required to deliver news generating innovation and overall success. They completely embrace the ethos of brands they work with, making you feel like you have an additional dedicated member in your team.

Originally from Canada, Shawna is fluent in both English and French. She holds qualifications in Medical Aesthetic Skincare and Cosmetic Chemistry.

Her distinguished career spans across North America, Australia, Africa, Europe, Russia and The Middle East. From Therapist, Educator and Trainer, to Spa Consultant and Director of Spa for The Four Seasons Hotels and Resorts, and Sir Richard Branson’s Kasbah Tamadot, Shawna has worked on every level of the luxury beauty and spa industries.

“Over the years, I have developed a streamlined process to build a product portfolio and take brands through accelerated, sustained growth.”

Shawna has a reputation as a global visionary and trendsetter, a challenger of the status quo.

Neaumorinc HQ

Neaumorinc is located in Dubai’s creative hub,
Dubai Design District (D3)